Case Study: Fun4Kids achieves 44% higher conversion and 20% higher AOV with Nosto

Fun4Kids - Customer Case Study

Fun4Kids, founded in 2004, has grown into the UK’s leading outdoor toy website with a wide range of products and rapidly rising sales via third-party retailers. The company’s challenge was to boost sales and revenue on its own site—without increasing marketing spend—by improving conversion rates and average order value (AOV).

Fun4Kids implemented Nosto’s personalized commerce tools—automatic cross-sell on product and cart pages, search-based recommendations, trending lists on category pages, personalized homepage recommendations, and Abandoned Cart and Order Follow Up emails. The combined approach drove strong results: customers who clicked recommendations converted 44% better and had a 20% higher AOV, time on site rose 63%, those customers were 171% more valuable, and emails captured lost revenue and improved retention.

Fun4Kids

Garry Mills

Director