Case Study: FOX Sports drives 500% more entries with Nosto

FOX Sports Runs a Successful UGC-Driven Social Competition with Stackla

FOX Sports turned to Nosto, using the Stackla solution, to launch a year-long user-generated-content competition in 2015. The challenge was to build an end-to-end campaign that could aggregate hashtag submissions, curate and display social content, manage rights, and run votes and leaderboards for prizes tied to major sporting events.

Nosto helped FOX Sports implement a branded microsite widget, content rights management workflows, and a direct uploader for entries beyond social media. The campaign received more than 1,000 entries in the first month, and once direct uploads were added, entries increased by 500% in the following month, showing a major boost in audience engagement.

Fox Sports