Case Study: Fashion Bunker boosts first-time visitor conversions with Nosto

Fashion Bunker boosts first-time conversions by 16% with Nosto

Fashion Bunker, a global millennial-focused ecommerce retailer, used Nosto's personalization solutions but lacked an easy way to analyze and test different content approaches for its customer segments. The brand's challenge was to identify how to fine-tune its messaging to improve personalization for different audience groups.

Using Nosto’s A/B Testing & Optimization tool, Fashion Bunker ran tests on product recommendation messaging. The solution revealed that for first-time purchasers, a specific variation resulted in a 6% higher click-through rate and a 16% increase in conversions. This provided Nosto's customer with a valuable new tactic to personalize experiences for this important segment.

Fashion Bunker