Case Study: Eton achieves up to 19x ROAS on Personalized Facebook Ads with Nosto

Eton - Customer Case Study

Eton, the Swedish shirting brand founded in 1928 and sold worldwide, wanted to turn its rich customer data into more store traffic and sales. After finding Google AdWords alternatives too costly and lacking the needed personalization and reporting, Eton sought an affordable, effective way to target and re-engage customers on social media.

They implemented Nosto Personalized Facebook Ads to automatically tailor product ads by browsing and purchase behavior, with real-time trending and stock-aware creatives. The campaigns boosted sales and conversions—11× ROAS on personal re-engagement ads, 19× ROAS on abandoned-cart recovery, and a 13× uplift in CTR for prospecting Best Seller ads (2.3% absolute CTR).

Eton

Cristoffer Winter

eCommerce Business Analyst