Case Study: Duplay achieves 56% higher conversion rate and 14% higher AOV with Nosto

Duplay - Customer Case Study

Duplay, the UK’s largest importer of bouncy castles, electric ride‑ons and outdoor play equipment, was driving solid traffic but facing high bounce rates and difficulty surfacing the right products from thousands of SKUs. They needed a real‑time way to show the most relevant items to each visitor across the entire shopping journey to lower bounce, boost conversion and increase average order value.

Partnering with Nosto, Duplay implemented automated personalization—filtered top lists on the homepage, product page up‑ and cross‑sells, cart recommendations and browsing‑history reminders, plus abandoned‑cart popups and triggered emails. Customers who clicked Nosto recommendations converted 56% better and had a 14% higher AOV; visitors spent 78% more time on site and viewed 78% more products, while personalization automation significantly reduced manual merchandising.

Duplay

Liam White

General Manager