Case Study: Dunhill achieves a 62% increase in average visit value with Nosto

Dunhill sees a 62% increase in average visit value using Nosto to drive sales for their new capsule collection

Dunhill, the British luxury menswear brand, needed a way to launch its bold Aquarium capsule collection without alienating more traditional shoppers. Using Nosto’s AI-powered personalization, segmentation, and content personalization tools, Dunhill tailored its website experience to different customer groups and promoted the new collection in a more relevant, sensitive way.

Nosto helped Dunhill create customer segments, personalize homepage banners, countdown timers, navigation, and product recommendations, and serve different content to VIC, early-access, traditional, and general visitors. The campaign drove strong results: a 62% increase in average visit value, a 31% increase in online conversion rate, and a 15% increase in average order value.

Dunhill

Mark Weston

Creative Director