Case Study: Donald Russell achieves 10% sales attribution with Nosto

Donald Russell sees 10% sales attribution to Nosto

Donald Russell, the Scottish fine foods brand, needed to keep pace with rapid online growth while maintaining a premium digital experience and helping a small ecommerce team manage time constraints. As a Nosto customer since 2016, Donald Russell used Nosto’s commerce experience platform, including Product Recommendations, Dynamic Bundles, Personalized Emails, and Behavioral Pop-Ups, to support its online shopping journeys.

With Nosto, Donald Russell implemented targeted homepage and seasonal pop-ups, dynamic bundles, and personalized email recommendations to reduce decision fatigue, guide shoppers to the right products, and improve conversion and AOV. The measurable impact included more than 32 million personalized emails sent annually and 10% of sales attributed to Nosto, helping Donald Russell scale efficiently while maintaining high customer experience standards.

Donald Russell

Jason Stewart

E-Commerce and Digital Manager