Case Study: Domu Brands achieves a 64.5% return on investment with Nosto

Domu sees 64.5% return on investment using Nosto-powered experiences

Domu Brands, based in Manchester, needed a more efficient way to merchandize a wide and diverse product range across its brands. Before using Nosto, manually selecting product recommendations was time-consuming and often not the best fit for customers, so the team wanted a more automated, personalized approach.

Nosto implemented data-driven product recommendations, audience insights, personalized emails, and behavioral pop-ups across VonHaus, VonShef, and Beautify. This helped Domu Brands guide shoppers more effectively and collect over 7,000 email addresses, while also driving a 40% increase in average visit value, a 26% increase in click-through rate, and a 64.5% return on investment for Domu Brands with Nosto.

Domu Brands