Case Study: Dartington Crystal achieves 49% higher conversion and 10% higher AOV with Nosto's real-time personalization

Dartington Crystal - Customer Case Study

Dartington Crystal, a UK maker of hand‑crafted crystal and glass founded in 1967, faced the challenge of keeping product recommendations timely and relevant through seasonal shifts. Manually updating complementary-product suggestions was costly and ineffective, limiting the shopping experience and conversion potential on their online store.

Nosto’s real‑time, automated personalization was deployed—adding cross‑ and up‑sell suggestions on product pages, browsing‑history and “Top Trending This Week” modules on the homepage, intelligent 404 recommendations, and a seamless Magento integration—so the site reacts to trends with no manual input. The results: visitors using Nosto’s recommendations converted 49% better and had a 10% higher average order value, while engagement and site relevance increased across the board.

Dartington Crystal

Ed Pickard

Head of Online Sales and Marketing