Case Study: Cynthia Rowley achieves a 15% conversion rate lift with Nosto

Cynthia Rowley uses Nosto’s easy-to-implement A/B Testing & Optimization to increase conversion rate by 15%

Cynthia Rowley, the global lifestyle fashion brand, wanted a better way to rigorously test its personalization tactics without complex setup or development work. Using Nosto’s Campaign Testing, the ecommerce team aimed to optimize product recommendations and other onsite experiences while reducing the revenue risk of underperforming variations.

Nosto implemented A/B Testing and Optimization on high-traffic category pages, comparing personalized recommendations based on brand and product affinity against the existing experience. The test delivered a 15% lift in conversion rate and an 8% increase in revenue per visitor, and Nosto’s Continuous Optimization feature automatically shifted more traffic to the winning variation as results emerged.

Cynthia Rowley

Emily Andrews

Vice President of E-Commerce