Case Study: Cykloteket achieves 2.6x higher average visit value and 2x ROAS with Nosto

Cykloteket uses Nosto’s Segmentation and Insights to yield 2.6x higher average visit value and 2x ROAS

Cykloteket, a leading Swedish bicycle retailer, needed to bring its high-touch in-store service and expertise into ecommerce while delivering a more personalized online experience for shoppers. To address this challenge, Cykloteket turned to Nosto, using Audience Insights & Builder and Product Recommendations to better understand and engage its customers.

With Nosto’s segmentation and recommendation tools, Cykloteket improved shopper journeys and navigation, leading to strong performance gains. The results included a 2x increase in ROAS on Facebook ads for prospects, a 2.8x increase in conversion, and a 2.6x increase in average visit value.

Cykloteket

Max Svanberg

Digital Marketing Manager