Case Study: Crown Resorts achieves more relevant Facebook ad performance with Nosto

Crown Resorts Powers Relevance-Driven Facebook Ads with Dynamic UGC

Crown Resorts, one of Australia’s largest entertainment groups, wanted to make better use of the steady stream of high-quality user-generated content from its Melbourne and Perth resorts. Working with Nosto, the company looked for a way to turn this earned media into more relevant Facebook ads and engage both loyal patrons and travelers researching its destinations on social media.

Nosto helped Crown Resorts automate the use of UGC in paid social by surfacing the best Instagram images, streamlining permissions, and publishing them into Facebook ads. The result was stronger campaign performance: 40% more impressions, 25% more Post Likes, and 21% lower CPMs versus similar campaigns, with Instagram follower growth also increasing.

Crown Resorts

Christopher Coyne

Chief Marketing Officer