Case Study: Cowshed achieves 45% better conversion and 57% higher customer value with Nosto

Cowshed - Customer Case Study

Cowshed is a British health & beauty brand founded in 1998 in a converted cowshed, selling award‑winning bath, body and skincare products through a Magento Enterprise store. The e‑commerce team was spending significant time manually curating product recommendations, producing inconsistent cross‑ and up‑sell choices and limiting conversion, average order value and customer retention; they needed automated, personalized recommendations throughout the customer journey.

Cowshed implemented Nosto for real‑time personalization—adding a homepage “top” list, automated cross‑sell/up‑sell modules on product pages and a best‑sellers block in the cart—selected for its risk‑free pricing, fast setup and ease of use. Customers who clicked Nosto recommendations converted 45% better and were 57% more valuable; engagement rose (time on site +55%, products viewed +116%), and the site now automatically displays up‑to‑date stock and trending products.

Cowshed

Dwaine Bryan

Head of E-Commerce