Case Study: click-licht.de boosts conversions 81% and AOV 12% with Nosto

Click-licht.de - Customer Case Study

click-licht.de is a leading online lighting retailer with over 30,000 lamps, focused on customer-centric service and easy online shopping. As its assortment grew, the company needed to make better use of existing traffic by recommending relevant and complementary products and reducing abandoned carts to lift conversion and average order value (AOV).

click-licht.de implemented Nosto’s personalization—top lists, automated cross- and up-selling, cart and search recommendations, and triggered abandoned-cart emails—selected for its customizability and performance-based pricing. Customers who clicked Nosto’s recommendations converted 81% better and had 12% higher AOV, spent 70% more time on site and viewed 103% more products; Nosto generated 14.8% of online sales, while triggered emails achieved a 25.3% CTR and abandoned-cart emails converted 14.6%.

Click-licht.de

Rudolf Ring

CEO