Case Study: OKA Direct achieves an 89% higher conversion rate and 27% higher AOV with Nosto's personalization platform

Chick-fil-A - Customer Case Study

OKA is a British luxury furniture and home accessories retailer with 11 UK shops, international websites and a catalogue. As its online business grew, OKA struggled with manually updated product recommendations that couldn’t keep pace with changing inventory, trends and visitor behavior, and needed a way to preserve its high level of customer service while running more efficiently.

OKA implemented Nosto’s real‑time personalization—adding front‑page top lists and browsing‑history recommendations, product‑page cross‑ and upsell suggestions, and cart pop‑ups driven by cart contents—so the site always highlights in‑stock and trending items. The outcome: customers who used recommendations converted 89% better, had about a 27% higher average order value, spent 86% more time on site and viewed 141% more products, while OKA reduced manual work and boosted operational efficiency.

OKA Direct

Jack Stevens

E-Commerce Manager