Case Study: Chelsea Peers doubles category page conversions with Nosto

Chelsea Peers doubles category page conversions by personalizing to curve and maternity shoppers

Chelsea Peers, the clothing brand, needed a faster and more effective way to merchandise its growing online range across categories like women’s, men’s, kids, swimwear, loungewear, and pyjamas. Before using Nosto, the team relied on manual merchandising, which was time-consuming and difficult to scale as product volume increased.

With Nosto’s Category Merchandising, Chelsea Peers personalized category pages for key shopper segments such as curve and maternity audiences. The results were strong: shoppers of “All Pyjamas” became 2.25x more likely to convert and “Long Pyjamas” shoppers were 2.5x more likely to convert, nearly doubling purchase likelihood overall while also saving the team time.

Chelsea Peers

Archie Hudson-Rawlings

Junior E-commerce Manager