Case Study: British Heart Foundation achieves 586% higher supporter engagement with Nosto

British Heart Foundation Lifts Supporter Engagement 586% with Personalised UGC

British Heart Foundation needed a way to stand out in a crowded charity market and give donors confidence that their contributions would support a worthy cause. To build that trust and drive donations, the charity used user-generated content (UGC) in campaigns across its website, contests, event screens, and email marketing, working with Nosto to better manage and use supporter content.

Nosto helped British Heart Foundation centralize and personalize UGC across multiple campaigns, enabling the charity to align content with campaign goals and drive users toward action and donation pages. The result was a 586% lift in supporter engagement, showing measurable impact from Nosto’s solution.

British Heart Foundation

Athar Abidi

Social Media Manager