Case Study: British Heart Foundation achieves 586% supporter engagement uplift with Nosto's personalised UGC

British Heart Foundation lifts supporter engagement 586% with Nosto

The British Heart Foundation faced the challenge of standing out in a crowded charitable marketplace and convincing potential donors of its impact. To build trust and drive engagement and donations, they partnered with Nosto to leverage user-generated content (UGC) as social proof.

Nosto provided a platform to centrally manage and integrate UGC across the charity's campaigns, from a retail upcycling initiative to a major marathon event. Solutions included displaying UGC on websites, event screens, and in personalized social media communications. This strategy significantly deepened supporter relationships. For one campaign, Nosto enabled personalized tweets that achieved a 586% engagement uplift, along with increased footfall, sales, and participant retention.

British Heart Foundation