Case Study: Brisbane City Council achieves real-time crisis communication and resident engagement with Nosto

Brisbane City Council Turned to the Real-Time Power of Social Media During a Crisis

Brisbane City Council turned to Nosto’s Stackla-powered social hub to manage real-time communication during a crisis, using social media updates, user-generated images, and official information to keep residents informed during the January 2013 floods. The challenge was to quickly gather trustworthy, relevant updates from multiple sources and make them easy for the public and council teams to access.

Nosto implemented moderation and publishing tools within the social hub so Brisbane City Council could centralize content from government agencies, media, and the community. The result was a credible information hub that was visited more than 230,000 times in three days, helped the council win AMI Social Marketing Awards, and continued to support internal operations and resident engagement beyond the crisis.

Brisbane City Council