Case Study: Brighton achieves +145% email revenue with Nosto personalized emails

Brighton drives +145% revenue with Nosto

Brighton, a heritage accessories brand, faced a challenge with its email marketing. Its manually curated product recommendations lacked real-time behavioral data and were time-consuming to create, limiting the channel's revenue potential. To address this, Brighton partnered with Nosto, utilizing its Personalized Emails service via an integration with Klaviyo.

Nosto's solution was a "Just For You" recommendation block powered by behavioral data, deployed across campaigns and lifecycle flows. This shift to AI-driven personalization made execution faster and emails more relevant. As a result, Brighton drove a +145% revenue lift from emails containing these Nosto-powered recommendations, transforming email into a high-performing, scalable channel.

Brighton