Case Study: Boomerang Pharmaceutical Communications achieves 66% better conversion and 20% higher AOV with Nosto

Boomerang - Customer Case Study

Boomerang is a Scandinavian fashion brand with distribution across six countries, 25 owned stores and over 200 retail partners. Facing strong competition online, their ecommerce team sought a trustworthy, visually appealing way to increase conversion and average order value by upselling and helping customers discover relevant products.

Using Nosto’s personalization—most popular lists, product- and front-page personalized recommendations, browsing history navigation, and cross-/up-sell widgets—Boomerang automated real-time, behavior-driven merchandising. Customers who clicked Nosto recommendations converted 66% better and had a 20% higher AOV; time on site rose 46% and visitors viewed 71% more products, while the store now reflects stock and trends for each shopper in real time.

Boomerang Pharmaceutical Communications

Jacob Bernhardtz

Ecommerce Manager