Case Study: Bodybuilding Warehouse achieves 20% increase in conversion with Nosto Email Personalization Widgets

Bodybuilding Warehouse - Customer Case Study

Bodybuilding Warehouse, the UK’s fastest-growing supplement retailer, wanted to lift its online customer service by making every touchpoint more personalized and engaging. After using Nosto for on-site recommendations, BBW set out to extend that intelligence into email so messages could show uniquely relevant products based on each customer’s browsing and purchase history.

Using Nosto’s Email Personalization Widgets, BBW began serving behavioral product recommendations in emails—promoting the right products to the right audience at the right time to attract new shoppers and re-engage loyal customers. The switch from static to personalized email recommendations drove a 20% increase in conversion.

Bodybuilding Warehouse

Kim Mcintyre

Marketing Manager