Case Study: Blubolt achieves 120% conversion uplift with Nosto personalization

Blubolt - Customer Case Study

Blubolt is a Bath-based eCommerce agency running the bluCommerce platform for clients worldwide. They needed a personalization partner after struggling with previous integrations that were hampered by complex APIs, poor documentation and support, and limited customization — so they sought an easy-to-implement, highly configurable solution.

Nosto’s plug-and-play SaaS personalization was integrated into bluCommerce to deliver automated, behavioral recommendations onsite and on mobile. Stores using Nosto (for example teapigs and Sarah Raven) saw strong gains: customers clicking recommendations spent 87% more time, viewed 153% more products and converted 120% better, with an average conversion uplift of 120% for clickers and a 23% click-to-buy rate on cart recommendations for Sarah Raven, plus higher AOV and clearer UX insights.

Blubolt

Chris Mattingly

Director