Case Study: Bier Deluxe reduces bounce rate with Nosto personalization

Bier-Deluxe - Customer Case Study

Bier Deluxe, Germany’s largest online craft beer shop, was facing a high bounce rate with many visitors browsing but not completing purchases. They needed a way to personalize the shopping experience to engage customers and drive conversions on their Shopware platform. They chose to implement the personalization solution from Nosto to address this challenge.

Nosto’s solution for Bier Deluxe included personalized on-site recommendations, behavioral pop-ups offering discounts, and triggered email campaigns. This implementation led to significant improvements, as customers who clicked Nosto recommendations converted 166% better and were 166% more valuable. The strategy also increased site engagement and generated a 14% conversion rate from triggered emails, successfully reducing bounce rates and increasing customer retention for Bier Deluxe.

Bier Deluxe

Christoph Klischan

Marketing Manager