Case Study: Babyshop achieves 77% higher conversion rate and 7% higher AOV with Nosto

Babyshop - Customer Case Study

Babyshop, founded in 2006, is an award-winning Nordic online retailer for children’s clothing serving 80,000 customers across 50+ countries. To accelerate international expansion while maintaining an exclusive, high‑service shopping experience, Babyshop needed a highly automated, multilang recommendation solution to boost conversion and average order value (AOV) — and chose Nosto for its easy, customizable implementation.

Nosto added front‑page and category “top lists,” personalized homepage and product‑page recommendations, automatic cross‑/up‑sells and abandoned‑cart emails. The result: visitors who clicked recommendations converted 77% better and had a 7% higher AOV, spent 66% more time on site and viewed 126% more products, Nosto drove 11% of online revenue, and abandoned‑cart emails converted at 16.71%.

Babyshop

Magnus Fredin

CEO