Case Study: JENNY BIRD achieves +58% AOV with Nosto's Post-Purchase Upsell

Jenny Bird - Customer Case Study

Jenny Bird wanted to consolidate its tech stack and improve personalization across the customer journey, while increasing the effectiveness of post-purchase offers on Shopify. Already using Nosto for recommendations, bundles, search, content personalization, and email, Jenny Bird added Nosto’s Post-Purchase Upsell to address this challenge.

Nosto implemented AI-powered, real-time product recommendations for post-purchase offers, along with exclusion rules for gift cards and discounted products and a 15% limited-time discount. The result was a more relevant, streamlined experience that lifted AOV by 58% when offers were accepted, while outperforming the previous provider.

Jenny Bird

Eryn Dunn

Ecommerce Manager