Case Study: Credo Beauty drives omnichannel revenue growth with Nosto

How Credo Beauty personalizes at scale to drive omnichannel revenue on Shopify Plus

Credo Beauty, a clean beauty retailer with over 5,000 SKUs, needed a way to scale personalized shopping across desktop, mobile, app, and in-store channels with a lean ecommerce team. Manual merchandising was slowing them down, search lacked transparency, and they wanted better personalization for first-time and returning shoppers.

Nosto helped Credo Beauty implement personalized search, category merchandising, product recommendations, and content personalization, with Tapcart-powered mobile app personalization as well. Using Nosto, Credo streamlined workflows and drove measurable growth: the app generated over $1.2 million in revenue, Nosto Search reached an 8.65% conversion rate and $4.2M in sales YTD, Product Recommendations drove $1M in sales YTD, and personalized carousels produced 547K clicks.

Credo Beauty

Rebecca Armstrong

Director of Ecommerce