Case Study: Shopify achieves 491% increase in monthly academy usage with Northpass

Increased monthly customer academy usage by 491%

Shopify, a leading eCommerce platform serving over 1.7M businesses, faced a growing skills gap as its feature-rich product became harder for merchants to master in limited time. To deepen customer success and stem declines in growth and retention, Shopify turned to Northpass for a holistic, white‑labeled learning management system (LMS) and a customer academy that would make education simple, scalable, and self‑serve.

Northpass delivered a fully branded, learner‑friendly LMS with quizzes, learning paths, media libraries, developer tools (APIs/webhooks) and analytics, plus hands‑on support to optimize content and workflows. The result: a 491% increase in monthly academy usage, 230 courses delivered to 750,000+ learners, expansion into four tailored academies, and measurable gains in product adoption, retention and customer lifetime value — all powered by Northpass.

Shopify

Chris Williams

Partner Accelerator