Case Study: Intercom achieves 206% more cold-call meetings with Nooks

Intercom triples cold-call meetings with Nooks and boosts connect rates 2x

Intercom, a company specializing in AI-driven customer communication, faced a significant bottleneck in its global outbound sales efforts. Its sales reps were manually dialing prospects, resulting in a low connect rate and an isolating, inefficient workflow that hindered pipeline growth. To address this, Intercom implemented the Nooks platform, which provided parallel dialing and AI coaching capabilities.

By using Nooks, Intercom completely overhauled its outbound strategy. The solution eliminated manual dialing and integrated AI roleplay bots for rep training. This led to a 206% increase in meetings booked from cold calls, a doubling of live call connect rates, and a 70% rise in average daily dials per rep. Nooks enabled Intercom to scale its pipeline efficiently without a corresponding increase in headcount.

Intercom