Case Study: Demandbase achieves a 31% meeting rate increase with Nooks

Demandbase boosts meeting rate 31% with Nooks

Demandbase, an AI Dialer company, faced a challenge where its Sales Development team was unable to meet its new goal of 60 daily dials per rep due to the inefficiency of manual dialing and calls being flagged as spam. This was hindering their ability to scale efforts and generate more pipeline.

By implementing Nooks and its parallel dialing feature with dynamic number rotation, Demandbase empowered its remote team. The solution increased daily dials per rep by 2-3x, avoided spam flags, and fostered real-time collaboration and coaching. In just one quarter, Nooks helped Demandbase achieve a 31% increase in its meeting rate from cold calling.

Demandbase