Case Study: Demandbase boosts meeting rate by 31% with Nooks

Demandbase boosted their meeting rate 31% in one quarter with Nooks

Demandbase, an enterprise sales development team, needed a better way to increase call volume while maintaining targeting accuracy and avoiding spam flags. To support its remote SDR organization, the company turned to Nooks, a dialing and sales engagement tool designed to help reps work more efficiently and collaborate more effectively.

With Nooks’ parallel dialing, dynamic number rotation, live call sharing, and coaching tools, Demandbase was able to boost productivity and create a more collaborative cold calling culture. In just one quarter, Demandbase increased its meeting rate by 31%, while some reps doubled or even tripled their daily dials.

Demandbase

Nicole Drummond

Sr. Enterprise Sales Dev. Manager