Case Study: Carrefour achieves $383K in recovered revenue and 49.5x ROI with Noibu

How Carrefour’s ongoing use of Noibu helps the eCommerce team reach success

Carrefour Belgium, a major global retail and grocery brand operating on Salesforce Commerce Cloud, faced significant challenges with its ecommerce site. The team was aware of site issues but lacked the technical visibility to pinpoint root causes at the code level, making bug replication and resolution a slow, time-consuming process that drained developer resources and revenue.

By implementing the Noibu ecommerce analytics and monitoring platform, Carrefour gained the ability to proactively detect, prioritize, and resolve revenue-impacting errors. This solution delivered substantial results, including recovering over $383,000 in annual revenue and achieving a 49.5x return on investment. Noibu also drastically reduced development time spent on error resolution, transforming the team's workflow and improving site visibility.

Carrefour

Jean Philippe Blerot

Head of Digital and eCommerce Projects