Case Study: AirAsia boosts Facebook engagement and fanbase with Noble Studios

AirAsia grows Facebook fans by 30% with Noble Studios

The customer AirAsia faced the challenge of creating awareness and excitement for its new Sydney to Kuala Lumpur flight route and its new fleet of Airbus A330s, while also aiming to grow its social media fanbase. To meet this challenge, the vendor Noble Studios provided creative, paid media marketing, and web design & development services.

Noble Studios, in collaboration with an Australian ad agency, developed a Facebook campaign featuring an interactive 360-degree animated view of the new aircraft and a contest where users could fill a virtual plane with friends for a chance to win a flight. This solution led to a 30% increase in AirAsia's fanbase and gained 22,000 Facebook likes, successfully achieving the campaign's objectives.

AirAsia