Case Study: eMarketing360 achieves streamlined lead management and higher conversion rates with Nimble

Why eMarketing360 Decided to Resell Nimble

eMarketing360, a B2B LinkedIn lead-generation firm that uses its LinkedBot technology to automate prospecting, found its homegrown Google Sheets tracking system creating time-consuming manual data entry and fragmented contact information for both internal teams and clients. These inefficiencies limited their ability to manage, nurture and convert leads and prompted the search for a simple CRM with social intelligence and sales enablement features.

They adopted Nimble for its social integration and sales insights, integrated it into their service delivery, and began reselling it to clients. Nimble centralizes enriched prospect profiles and stores all contact records and conversations in one place, boosting sales productivity, improving conversion rates and customer retention, and creating a new recurring revenue stream — with plans to build a dedicated Nimble practice to scale those results.

eMarketing360

Jeffrey Smith

Chief Executive Officer