Case Study: Virtual Events Group streamlines 25,000+ contacts with Nimble

Transforming Robin Raskin’s 25,000+ Contact Network into a Centralized Goldmine

Virtual Events Group, led by CEO and Founder Robin Raskin, needed a better way to manage a sprawling network of 25,000+ contacts gathered across LinkedIn, Facebook, Twitter, email, and consulting roles. As her business and industry connections grew, organizing, tagging, and keeping track of who was who became increasingly difficult, especially across different event and consulting categories.

Nimble solved the challenge by providing a central CRM to collect contacts, apply custom tags, and add notes and social profile details in one place. With Nimble, Robin could quickly sort contacts into the right buckets, improve personalization, and find the right connections faster; the measurable impact was the ability to streamline and manage more than 25,000 contacts across multiple professional networks more efficiently.

Virtual Events Group

Robin Raskin

CEO and Founder