Case Study: Social Media DIY Workshop achieves scalable CRM and unified social workflow with Nimble

Social Media DIY Workshop: Making Nimble Use of a Career’s Happy Accidents

Social Media DIY Workshop, founded by Charlene Kingston in Phoenix, helps small businesses and solopreneurs use social media to grow. As demand for her training and advisory services increased, Charlene’s relationships became the business’s core asset—but a growth spurt exposed operational gaps: tasks and contacts were slipping through the cracks, she missed a key deadline, and needed a CRM that understood the social side of relationships.

She chose Nimble, a CRM that unifies social streams, email, contact data and task management. By consolidating her to‑do list and workflows and enabling targeted Saved Searches to monitor trends, Nimble boosted efficiency, prevented missed follow-ups, and let Charlene scale operations and serve clients with greater confidence.

Social Media DIY Workshop

Charlene Kingston

Principal