Nimble
73 Case Studies
Case Study: Pravda Media Group quadruples deals and streamlines its sales pipeline with Nimble
A Nimble Case Study
Quadrupling Deals with Nimble!
Pravda Media Group, led by CEO Kfir Pravda, is an Israel-based B2B digital marketing firm that helps international tech companies build measurable demand funnels. The company struggled with fractured contact data spread across LinkedIn, personal rolodexes, Twitter and two decades of email lists, and lacked a contextual, detailed view of contacts to manage complex, multi-stakeholder deals and an efficient sales funnel.
By adopting Nimble, Pravda Media unified contact profiles and used features like Saved Search, Stay in Touch, Custom Fields (including an External Website field to detect customer code), and Nimble Mobile for events to speed follow-ups and strengthen relationships. The result: hidden leads were uncovered and acted upon, the pipeline moved faster and more organized, client funnel insights improved by 25% and meetings were shortened (saving about a workday per quarter), and the team was able to handle roughly 3–4× as many deals.
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Pravda Media Group
Kfir Pravda
Chief Executive Officer