Case Study: Prima Equipment achieves global customer visibility and streamlined sales with Nimble

Prima Equipment - Customer Case Study

Prima Equipment is a global leader in used earthmoving, mining and road-construction equipment. As sales communication shifted away from standalone email, the company found its Outlook/Gmail-based workflow couldn’t give a clear, consolidated view of customers, so after testing several CRMs they chose Nimble to solve their visibility and collaboration challenges.

By combining Google Apps (Gmail, Drive, Chrome) with Nimble, Prima centralized customer records in one synced database, kept email and documents linked, delegated tasks between salespeople, and pulled LinkedIn profiles into the sidebar. The result was a single source of truth for customer data, smoother team collaboration, and a much better overview of customers worldwide.

Prima Equipment

Roy Haverkotte

Owner and Managing Director