Case Study: Pravda Media Group achieves 4x more deals with Nimble

Pravda Media Group Quadrupling Deals with Nimble!

Pravda Media Group, led by CEO Kfir Pravda, is an Israel-based digital marketing firm that helps international B2B tech companies build and measure cross-funnel marketing programs. The team was struggling with fragmented contact data—spanning LinkedIn, personal rolodexes, Twitter and decades of email lists—and lacked rich, contextual views of multiple stakeholders involved in complex B2B deals, which slowed their sales pipeline.

By adopting Nimble, Pravda centralized contacts, used features like Saved Search, Custom Fields, External Website integration, mobile contact matching and Tags, and built event and client workflows (e.g., journalist monitoring via Twitter lists). The result: a more organized, faster pipeline—one client cut funnel-analysis time by 25% and shortened meetings enough to save a top performer a workday each quarter—and Pravda grew its capacity to handle 3–4× more deals in a year while improving lead quality and follow-up efficiency.

Pravda Media Group

Kfir Pravda

Chief Executive Officer