Case Study: State Newslines boosts ad revenue and converts "suspects" to sponsors with Nimble

Nimble Helps StateNewslines.com Monetize Content and Manage Relationships

StateNewslines.com is a news‑indexing service that aggregates headlines from thousands of local and national sources and, since 2007, has grown to about 250,000 users and more than a million pageviews a month. Facing a crowded media landscape, the founder needed to better monetize that high‑end audience by targeting premium advertisers and managing relationships across noisy social channels and multiple apps.

By adopting Nimble’s CRM, the team unified social streams and contact records into one dashboard, used tagging and a 5‑step process to track “suspects” → “prospects” → “sponsors,” and integrated outreach (e.g., MailChimp) for VIPs. The result: faster, more contextual sales conversations, improved ability to locate, connect and convert elite advertisers, streamlined stakeholder outreach (including a targeted group of ~50 attorneys), and a more scalable sponsorship sales process.

State Newslines

Paul Helmick

Founder