Case Study: Little Bird achieves a 360-degree view of contacts across Marketing, Sales & Support with Nimble

Nimble Helps Little Bird See Contacts in Rich Detail Across Teams

Little Bird, a startup that helps marketers and PR teams discover and rank influencers, needed a CRM that would give Marketing, Sales, and Support a fuller, shared view of contacts. Their priorities were baked-in social profile integration, HubSpot compatibility, easy adoption, and a way to see complete interaction history so teams wouldn’t work in silos.

They chose Nimble for its social and HubSpot integrations and Gmail/Calendar syncing, creating an “automagic” shared contact database that records communications centrally. The result was faster, more productive sales and support, reduced data entry and fewer email cc’s, richer customer insights (used to generate personas), and better cross-team collaboration and adoption.

Little Bird

Marshall Kirkpatrick

Founder and Chief Executive Officer