Case Study: Inflexion-Point Strategy achieves productive business relationships and social-led growth with Nimble

Nimble Enables Inflexion-Point to Build Productive Business Relationships

Inflexion-Point Strategy Partners, founded by Bob Apollo, is a UK-based B2B consultancy that helps technology companies align marketing and sales to accelerate high-growth opportunities. Bob needed a simpler, social-first way to maintain engagement with prospects and clients—he found traditional enterprise CRMs clunky, expensive, and poor at surfacing the social signals that now drive relationships and referrals.

They adopted Nimble to centralize customer profiles, surface social activity and daily insights, and prioritize outreach. As a result Inflexion-Point shifted from outbound prospecting to inbound attraction: over 80% of recent new business now comes from inbound marketing, events, blogging and social connections, and Nimble helps Bob deepen relationships and focus time on the highest-value opportunities.

Inflexion-Point Strategy

Bob Apollo

Founder