Case Study: Kennesaw State University teaches future sales teams with Nimble CRM

Kennesaw State University saves students time in the sales process with Nimble

Scott Inks, Director of the Center for Professional Selling at Kennesaw State University, needed a CRM solution to effectively teach students the structure of a sales process. The challenge was to provide students with dynamic, sample data to practice maintaining relationships and tracking deals without the complexity of traditional CRM systems that require intensive training.

Nimble provided an intuitive CRM that allowed students to create automated workflows, mock pipelines, and use social prospecting tools to qualify and nurture leads. The solution enabled students to easily move contacts through a sales process, automating tasks like tagging and emailing. As a result, Nimble saved students a measurable amount of time, making the administrative side of sales more palatable and effectively preparing them for real-world sales scenarios.

Kennesaw State University