Case Study: Recruitment Central achieves 85% open rates with Nimble

Inside Recruitment Central’s 85% Open Rate Strategy for Candidate Messaging

Recruitment Central, a Brisbane-based recruitment agency led by Sandra Karamitelios, needed a more efficient CRM to replace manual data entry and legacy systems. The team also wanted a better way to personalize and segment outreach so they could stay connected with clients and candidates without overwhelming them, using Nimble for contact management and messaging.

Nimble’s group messaging, tracking, tags, custom fields, and workflows helped Recruitment Central organize follow-ups and send targeted, personalized newsletters and check-ins. By using these tools to monitor opens and feedback, Recruitment Central achieved 100% deliverability and an 85% open rate, while improving engagement and maintaining consistent communication.

Recruitment Central