Case Study: StateCraft achieves higher engagement and open rates with Nimble's Group Messaging

How This International Company Uses Nimble’s Group Messaging to Increase Engagement and Open Rates

StateCraft, a subsidiary of State Industries, is an international custom architectural fabricator with about 90 employees across the US and Canada. As the company grew, Senior VP Tara Mohajeri needed a robust CRM to systematize client relationships, scale personalized outreach across multiple divisions, and integrate smoothly with their Office 365 workflows.

They adopted Nimble, leveraging Group Messaging for personalized mass emails, custom tabs and fields plus dynamic saved segments to manage multiple divisions, and the Outlook add‑on and Prospector extension for easy contact capture and social integration. The setup saved time on outreach, helped sales and marketing stay organized, and increased engagement and open rates while they continue to expand reporting capabilities.

StateCraft

Tara Mohajeri

Vice President