Case Study: OMI achieves enriched Salesforce contacts and streamlined CRM with Nimble

How SaaS Provider OMI Uses Nimble to Enrich Salesforce Contacts

OMI, founded in 1999, is a SaaS provider in Customer Communications Management that helps mid-size companies leverage CRM and marketing automation. As the company grew, CEO Brad Banyas needed a simple, easy-to-learn tool to load and manage contacts but discovered Nimble offered much more—sales intelligence, persona enrichment, and the potential to integrate with OMI’s own marketing automation platform, 366 Degrees, for a complete prospecting and marketing solution.

OMI integrated Nimble with Salesforce and 366 Degrees to capture leads, enrich contact profiles, segment audiences, and track every engagement directly in contact records. The combined solution eliminated manual list imports and duplicate databases, improved outreach with up-to-date contact data and social insights, saved time with mobile access and automation features, and expanded OMI’s business as they now resell the integrated CRM/marketing bundle to customers.

OMI

Brad Banyas

Founder and Chief Executive Officer