Case Study: Center for Professional Selling at Kennesaw State University achieves job-ready sales graduates with Nimble

How Nimble + Office 365 is Cultivating the Next Generation of Sales Teams

The Center for Professional Selling at Kennesaw State University trains the next generation of sales professionals and needed a CRM that could be taught within a semester and that emphasized social selling and analytics. Traditional platforms like NetSuite and Salesforce proved too complex for course timelines, so the Center sought an intuitive tool that combined relationship management, prospecting, and sales metrics.

They adopted Nimble (integrated with Office 365) for classroom and partner relationship use, enabling students to manage contacts, pipelines, social listening, and verified prospect data quickly via Smart Contacts, Prospector and the mobile app. As a result, students gain hands-on CRM experience, become stronger job candidates who ramp up 50% faster with 30% lower turnover for employers, and the Center continues expanding Nimble across its curriculum to better prepare graduates for modern sales roles.

Center for Professional Selling (Center) at Kennesaw State University

Scott Inks

Director of Internal Operations and Associate Professor of Marketing