Case Study: Semrush achieves better influencer marketing organization and collaboration with Nimble

How Nimble Helps Semrush Take Their Influencer Marketing to the Next Level

Semrush, the global online visibility management SaaS platform, needed a better way to organize and track influencer relationships, conversations, and collaboration history across a distributed marketing team. With hundreds of employees using the system as a shared resource, the company turned to Nimble CRM and Nimble Prospector to create a single, accessible place for managing contact data and influencer outreach.

Nimble helped Semrush centralize profiles, segment contacts with custom fields and tags, and speed up data entry from Gmail, LinkedIn, Facebook, and Twitter. The team also used Nimble’s segmentation, email templates, Google Workspace integration, and Kred scoring to qualify influencers and track mentions; as a result, they could build targeted outreach lists in as little as 5–10 minutes and give leadership instant visibility into collaboration history.

Semrush

Nicole Ponce

Influencer Manager