Case Study: Native Custom Stone achieves centralized contact management and accelerated growth with Nimble

How Native Custom Stone is Using Nimble

Native Custom Stone is a Georgia-based manufacturer of architectural stone veneer with 36 employees and more than 25% annual growth. As the company scaled, contact records and engagement history were scattered across G Suite, Gmail, QuickBooks, 360 Degrees, Vineyard and other systems, making relationship management and targeted marketing cumbersome and inefficient. Native needed a unified CRM to consolidate contacts and interaction histories to support business development and outreach to architects, designers and partners.

OMI recommended Nimble, which provided a central contact repository, data enrichment, social insights, built-in marketing automation, pipeline and activity management, plus integrations with 360 Degrees and Vineyard. Nimble’s easy onboarding and responsive support let the team send targeted emails, newsletters and videos, manage social posts, and track follow-ups without manual syncing. The result: better-organized leads and customer data, more effective—and more personal—engagement by sales reps on desktop and mobile, and measurable progress toward Native’s growth goals.

Native Custom Stone

Billy Bennett

Owner