Case Study: CCP Digital monetizes the Bad Crypto Podcast and closes 150+ sponsorships with Nimble CRM

How CCP Digital Uses Nimble to Monetize Bad Crypto Podcast

CCP Digital, a boutique digital advertising and content marketing agency, launched the Bad Crypto Podcast to demystify cryptocurrency and monetize a weekly "Crypto Spotlight" segment by securing show sponsorships. The team struggled with the time-consuming process of identifying and engaging target sponsors, briefly migrated to Salesforce, and ultimately returned to Nimble for a simpler, more cost‑effective CRM that fit their small‑business needs.

Using Nimble’s prospecting, segmentation, group messaging and pipeline tools—integrated with G Suite, Gmail, calendars and Telegram—CCP Digital streamlined outreach and deal tracking, customized pipeline stages, and automated mass personalized emails. The result: they can sort through 1,500 contacts, send 200–300 tailored emails in two clicks, closed over 150 deals in 10 months, significantly increased lead conversions and revenue, and quickly scaled outbound efforts when inbound leads fell.

CCP Digital

Travis Wright

Co-Founder and CMO